marketing database solutions

Loyalty Program

Reward Points  Track customer reward points that are earned and redeemed.

 Web Interaction  Program web site can answer questions from cardholders about account status and accept new member applications.

 Statements  Produce membership statements with targeted promotions.

 Promotion Criteria  Product-specific and customer based bonus promotions.

 Retailer Relationship  Transactions and their value are maintained relative to the participating retailer and the program enrollee.

 Survey Information  Capture survey data via web, coupons, and business reply cards (BRC).

 360º Customer View  Provides an accurate complete view of your customer by integrating data from operational, transactional, and customer service sources. 

Customer Profiles  Develop best customer / seasonal customer profiles.

 Corporate Rewards  Allow customers to take advantage of promotions and offers without "home store" limitations. They can make multiple purchases at multiple stores, out of the catalog, and on the web.

Corporate and

Local Store  Marketing

Management Reporting  Produce response reports by corporate, regional, and individual retailer.

 Promotion Trigger  Deploy trigger initiated promotions relying on a purchase or combination of purchases, an event, or survey response.

 Retailer Access  Allow retailers access to analyze their customers.

 Local Marketing  Assisting independent retailer in local direct marketing efforts while enforcing corporate level marketing rules.

 Test Segment  Test and monitor campaigns using randomized test segments.   Keeping the test population uncontaminated from other promotional activities.

Point of Sale

POS Capture  Capture and track Point-of-sale data by store, customer, transaction, and date.

 Cross-Sell  Model POS data by full transaction to identify cross-sell opportunities. 

Performance  Analyze performance by store/product/transaction.

 Vendor Participation  Analyze data by vendor to maximize your vendor relationship. 

In-depth Analysis  Analysis by category, even down to the market basket level.

Coupon Optimization  Analyze coupon usage for optimization of offer amount and up-sell/cross-sell opportunities by customer.