marketing database solutions

Analysis

360º Customer View       Provides an accurate and  complete view of your customer by integrating data from operational, transactional, and customer service sources.  This  allows you to analyze and select  across products, payment history and claims, all of which are needed to accurately calculate lifetime value.

 Data Enhancement  Append valuable information to your existing customers; household income, age of children, vehicles owned, hobbies and interests. 

Segmentation  Analyze the key financial, pertinent demographic, lifestyle and psychographic characteristics of your most profitable customers.   Then identify individuals who are likely to buy or persist.  Identify the life events that are key to purchase decisions, e.g., new homeowners, recently married/divorced or new family additions.

 Modeling  Build models incorporating the behavioral factors that influence purchase decisions for your insurance product.   This will increase your market intelligence and help you target qualified, responsive leads.   Improve your models by continually adjusting the factor by the actual response.

Acquisition

List Rental  Rent lists with homeowners policy expiration dates, recent movers with home values, owners of autos with policy expiration dates. 

 Test Segment  Test and monitor campaigns using randomized test segments.   This keeps the test population uncontaminated from other promotional activities.

 Local Marketing  Assisting independent agents in local direct marketing efforts while enforcing corporate level marketing rules.  Provide qualified and responsive leads while allowing the agent to select the target audience.  Track the local marketing efforts.

Retention

Cross-Sell/Up-Sell  Optimize cross-sell and up-sell opportunities by prioritizing qualified offers for an individual.  Then selecting the top individuals for each product offering.

 Promotion Trigger  Deploy trigger initiated promotions relying on a policy expiration date, combination of policies, a claim, an insured's age, a life event, or survey response.

 Web Interaction  Special web integration  can answer questions from an insured about policy and claim status.  Solicit for a personal, qualified cross-sell or up-sell opportunity and accept new insurance applications.  Increase revenue opportunities. 

Management Reporting  Track acquisition, retention, cross-sell, and up-sell campaigns.  Produce response reports by corporate, regional, and individual agent.   

Survey Information  Capture survey data via web, payments, telemarketing, and business reply cards (BRC).